[Content Disclosure: 50% Poker, 50% Life, 25% Yikes!]

My brother called it "having a goal".

Someone else referred to it as a "deadline".

Amy, my writing partner simply said:
"Oh Crap! They really expect us to finish this book?"

In any case, now on Amazon.com:

Mike Matusow: Check-Raising the Devil (Hardcover)

by Mike Matusow (Author), Amy Calistri (Author), Dr Tim Lavalli (Author)
List Price: $24.95
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LINK to active Amazon page: There is actually very nice "Product Description" and an "About the Authors" taken directly from the book proposal we wrote last year.