Message in a Bloggle

I have been giving feedback to a friend about a new blog she is participating in. There are several contributors and right now while they are already adding content, they are also wrangling over the look and feel of the website as well as the explanatory text for potential visitors. My continuing comment to them has been: "Who is your audience?" after you answer that question then I ask: "Do you think you have reached them?"

Insider comments and ambiguous text at the beginning invariably means you lose some readers at the outset, which is fine if you really want only the insiders who "get it." The problem is too many cliches and everyone begins to feel like they are reading text without the secret decoder ring. Just because you know it and even consider it common knowledge doesn't make it so. 

Always, always, always be considerate of your audience otherwise you are writing to yourself and as I have told my agent many times: "I don't need to write the stories down for myself, I have already experienced them many times over. I will only take the energy to put them on paper if someone else might benefit from them."

So today a wee bit of un-decoded message from me today, all of it contained in the artwork at the top. Just enjoy the picture, all but one of you. I will say that I really miss the fall season, I am going to attempt to plan my wanderings better so that I may be in the midwest or northeast for as many falls as possible in the future. The colors, smells and temperament of the season just resonates with my soul. I really enjoy the Bay Area all year round but the fall simply lacks in birch, maple and oak.